GOAL

To present Biomimetic and its products to media outlets and influencers in the dermocosmetic sector in order to publicize them, and to organize interviews and meetings with company representatives and journalists.

PROJECT

The comprehensive organization of an event focusing on what differentiates the brand. To do so we designed specific corners for each product range and used an innovative image to catch the eye of attendees.

We managed all the communication for the event, the PR with the media, wrote the press releases, coordinated with suppliers and oversaw the subsequent clipping and analysis.

MEDIA OUTLETS

The press, television and social media.

RESULTS

Over 30 journalists attended and we achieved great impact in the main media and blogs in the worlds of beauty, lifestyle and the pharmaceutical industry. We achieved a dissemination of over 1 million readers and the corresponding impact on social media.