GOAL

To position Cirugía Sanchinarro – the General and Digestive Surgery unit of the HM Sanchinarro private hospital – as a pioneering surgical service on an international level.

PROJECT

Via the concept of Recognition, we filmed one main advertising spot and three short promo videos focusing on Cirugía Sanchinarro’s main differentiating values: innovation, training and evolution. This spot is not only used as key content as part of the client’s website, but is also the fundamental element in the internationalization plan of its surgical service in Arab-speaking countries, Latin America and strategic regions, and is why we made versions in Spanish, English, French, Arabic and Russian.

MEDIA OUTLETS

Corporate website and social media.