GOAL

To create an impact with the launch of Dermopure on online and in offline media outlets, increase engagement with the brand and create valuable content with strategic beauty influencers and bloggers.

PROJECT

We developed a launch strategy focused on a holistic and multidisciplinary approach to care for acne-prone skin. The Dermopure BootCamp in Vienna was launched with influencer-bloggers from 15 countries. We planned the content with bloggers and influencers, held a press conference for print and online media and organized product workshops with pharma opinion leaders for bloggers and consumers.

MEDIA OUTLETS

Magazines, digital magazines and social media.

RESULTS

The campaign reached an audience of 35,782,163 people via 180 impacts, with a publicity value of €206,168.