GOAL

To introduce Eucerin’s new product – pH5 UltraLight Lotion – to its potential target: time-poor mums with kids.

PROJECT

An experiential event with 5 Instagrammer mums and their followers. Via a contest on their profiles, the Instamums invited a follower and her kids to enjoy a sports experience with MAMIfit. Eucerin shared tips on how to use this new product that was specifically formulated for the whole family’s skin care.

MEDIA OUTLETS

Social networks.

RESULTS

An audience of over 500,000 people on Instagram and more than 50 stories, photos and on Instagram Live during the event.