GSK
Inmunofitness
GOAL
To manage the communication and public relations for the development and launch of GSK’s Inmunofitness campaign with the aim of maximizing its impact and its goal of raising awareness of the importance of vaccination for adults and, in particular, after the age of 50.
PROJECT
We created and managed a 360º idea that included different actions to accompany each phase of the campaign. For the launch, we produced a video news item and a video press release to send to national, regional and specialized media together with our product ambassador, the journalist Juan Ramón Lucas, with whom we also collaborated over the course of a number of months to disseminate news on social media.
Later, we launched branded content actions of different kinds: a live feature on the radio station Onda Cero and articles in the magazinesClara, Saber Vivirand Lecturas.. These actions were all supported on their respective social media channels.
MEDIA OUTLETS
Radio, the press, television, news agencies and social media.
RESULTS
Thanks to this campaign’s communication strategy, we achieved 40 media impacts, reached more than 6 million readers, 639,000 radio listeners and almost 9 million unique users. On social media, the the campaign reached extended to the 2.6 million impacted accounts and to the video was shared over 4,500 forwarded shared videostimes.