GOAL

To educate the general public about minor everyday home injuries, positioning Hansaplastas the perfect ally when it comes to first aid.

PROJECT

We created theTogether We Add Up campaign for theRed Cross and Hansaplastas the two top leaders for first aid and wound care. Our roadshow around Spain visited over 20 cities. We contacted regional media and showed the general public how to prevent home accidents, treat common small wounds and injuries and offered courses on first aid.

MEDIA OUTLETS

The press, television, radio and outdoor posters.

RESULTS

Over 200 impacts and a publicity value of almost a million euros.