GOAL

To present – during the pandemic that prevented in-person events – Hollister’s new range of Moderma Flex ostomy bags to ostomy therapy nurses, nursing supervisors and material resource department managers from hospitals all over Spain.

PROJECT

Using a creative idea called Feel the Innovation we produced a live virtual event presented by Jorge Fernández, which was broadcast on our own landing page and with live links to several continents. We made created holograms to present the new product launches and played interactive games with viewers.

MEDIA OUTLETS

Emails to registered users and a landing page.

RESULTS

The webinar was attended by over 400 healthcare professionals.