To communicate the launch of Taltz to employees, not only as a new product in Lilly’s portfolio but also as the company’s first launch in the field of therapeutic dermatology.
We created the conceptof Lilly,a New Player in Dermatology. We came up with a teaser to build excitement among employees, filling Madrid’s central offices with storks carrying a surprise. We then sent a video scribe to the entire workforce with the good news: the launch of Taltz made the company into a new player in the field of therapeutic dermatology. In addition, we surprised employees with personalized cookies, which we delivered to the company’s canteens.
Video scribe, emails, flyers and direct marketing.