GOAL

To present Eucerin’s new products to pharmacy professionals in view of the second half of the year with the aim of in order for them to understanding how they said products should be used and adapted to the new needs of patients after the pandemic.

PROJECT

We organized a five-star virtual event that was in made in a television TV programme format. We coordinated and headed the event’s audiovisual production and the logistics of all the teams.

We managed all the event’s internal communication together with pharmacy professionals and with a daily follow-up of confirmations of attendance. We created all of the designs for the event: emails, sign boards, posters, etc., as well as the content: script, shot lists, etc.

MEDIA OUTLETS

Emails and streaming.

RESULTS

Over 300 pharmacists specialized in dermopharmacy attended the event remotely.